UPS launched the “We [heart] Logistics” campaign to emphasize its breadth of services towards entrepreneurs starting business from their homes. UPS realized that this emerging demographic would be in need of a full-service logistics broker to move their products around the world.
The campaign makes use of direct mail, print, TV, social media, and digital. This particular example is the only contribution that our team made to the marketing effort. It is a flash piece that incorporated 2-d animation, music, voice-overs, and streaming video. It was hosted at thenewlogistics.ups.com and is focused around the findings of an Accenture Whitepaper on outsourced distribution.
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All assets were provided by the agency that won the bid on the project. The videos were provided by UPS.
I managed development and built the flash movie / motion graphics.